DTOD:There is a delicate balance between the simplicity of use and the complexity of usefulness.

DTOD:“There is a delicate balance between the simplicity of use and the complexity of usefulness. But it is true the product that is clear in its purpose, elegant in its execution and simple in its use will set itself apart from the competition and endear itself to the user. Designing for simplicity is a process of calculated refinement.” – Joshua Brewer


TOD:"No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be." - Isaac Asimov