In order to push the boundaries, we must not be prescriptive with the desigh process

DTOD: “I believe that we must take the ‘mundane’ out of everyday products, raise expectations, and push boundaries with form to test learning curves and challenge ourselves to design products that resonate with people in deep, meaningful ways. But we can’t achieve this if we’re completely conscious and prescriptive with our designing. We must sometimes give ourselves over to the process and see where it leads.” -Mark Baskinger


TOD:  "We have within ourselves
Enough to fill the present day with joy,
And overspread the future years with hope." - William Wordsworth

Visual design is the emotional bridge between functionality and human experience

DTOD:“Visual design is the emotional bridge between functionality and human experience.” – Kim Cullen

TOD: "Most of our obstacles would melt away if, instead of cowering before them,we should make up our minds to walk boldly through them." - Orison Swett Marden

Creativity is not relegated to the creative department; it is a requirement for all.” – Cynthia Thomas

“Fostering a culture based on creativity and collaboration helps bring down the walls that divide people from each other within organizations. Collaboration is not just amongst and within a given team; it needs to filter through and cross teams and departments. Creativity is not relegated to the creative department; it is a requirement for all.” – Cynthia Thomas


TOD:A word after a word after a word is power." - Margaret Atwood

Creating great user experiences takes a multidisciplinary team that shares ownership of UX

DTOD: “Creating truly great products requires an entire product team to place the needs of users foremost when making product decisions—or even better, a user-centered corporate culture… Creating great product user experiences takes a village—a smoothly functioning multidisciplinary product team that shares ownership of UX.” - Pabini Gabriel-Peti

TOD:  "Never bear more than one trouble at a time. Some people bear three kinds - all they have had, all they have now, and all they expect to have." - Edward Everett Hale

Design can be visionary by presenting solutions to problems yet undefined

DTOD:“As designers and architects of the future, we have an opportunity to play a powerful role in constructing reality and improving humanity’s experience on this planet. If the focus is only on a short term profit margin or a fad or a shiny new object, it will be an opportunity lost. Design can be reactionary, responding only to current conditions, or it can be visionary, by presenting solutions to problems yet undefined.” – Venessa Miemis


TOD: "Energy and persistence conquer all things." - Benjamin Franklin

Truly great design occurs when the designer’s, client’s, and user’s perspectives are considered

DTOD:“To the designer, great design is beautiful design. A significant amount of effort must be placed into making the product attractive. To the client, great design is effective. It must bring in customers and meet the goals put forth to the designer in the original brief. To the user, great design is functional. It’s easy to read, easy to use and easy to get out of it what was promised… Truly great design, then, is when these three perspectives are considered and implemented equally to create a final product that is beautiful, effective and functional.” – Joshua Johnson


TOD:"He who never made a mistake never made a discovery." - Samuel Smiles

Every detail contributes to associations and judgements users make about your company

DTOD:“Designing interactions and guiding experience is more than interface design or usability tricks. Every piece of interaction will speak to the user. Every detail, every piece of marketing copy, image, icon, drop shadow, layout placement, or button contributes to the user’s associations and judgements about the company they are dealing with.” – Shawn Borsky

TOD:"You have your way. I have my way. As for the right way, the correct way, and the only way, it does not exist." - Friedrich Nietzsche