Design can be visionary by presenting solutions to problems yet undefined

DTOD:“As designers and architects of the future, we have an opportunity to play a powerful role in constructing reality and improving humanity’s experience on this planet. If the focus is only on a short term profit margin or a fad or a shiny new object, it will be an opportunity lost. Design can be reactionary, responding only to current conditions, or it can be visionary, by presenting solutions to problems yet undefined.” – Venessa Miemis


TOD: "Energy and persistence conquer all things." - Benjamin Franklin

Truly great design occurs when the designer’s, client’s, and user’s perspectives are considered

DTOD:“To the designer, great design is beautiful design. A significant amount of effort must be placed into making the product attractive. To the client, great design is effective. It must bring in customers and meet the goals put forth to the designer in the original brief. To the user, great design is functional. It’s easy to read, easy to use and easy to get out of it what was promised… Truly great design, then, is when these three perspectives are considered and implemented equally to create a final product that is beautiful, effective and functional.” – Joshua Johnson


TOD:"He who never made a mistake never made a discovery." - Samuel Smiles

Every detail contributes to associations and judgements users make about your company

DTOD:“Designing interactions and guiding experience is more than interface design or usability tricks. Every piece of interaction will speak to the user. Every detail, every piece of marketing copy, image, icon, drop shadow, layout placement, or button contributes to the user’s associations and judgements about the company they are dealing with.” – Shawn Borsky

TOD:"You have your way. I have my way. As for the right way, the correct way, and the only way, it does not exist." - Friedrich Nietzsche